Mobility solutions company Comviva and Indosat Ooredoo, Indonesia’s leading mobile operator, have announced a strategic partnership.
The partnership will help to enhance Indosat’s customer-first marketing capabilities through Comviva’s AI-based advanced analytics and marketing automation solution.
Comviva says its MobiLytix Real Time Marketing platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today’s hypercompetitive market.
MobiLyti Real Time Marketing is a digital real-time marketing automation platform with massive scale decisioning, AI-based complex event processing and multi-channel interaction capabilities to help telecom operators transform their customer value management initiatives.
Indosat has also deployed Comviva’s MobiLytix Loyalty and Rewards solution, which is an integrated customer loyalty and value management system, to actively drive customer loyalty programmes. The unified real-time marketing and loyalty and rewards platforms are a solution that aims to enhance customer engagement and drive digital transformation, says Comviva.
Commenting on the agreement, Vikram Sinha, director and chief operating officer, Indosat Ooredoo, said, “We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programmes to our 60 million subscribers.” He added, “In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings.”
