Bharti overhauling data services and connectivity in Africa

Customers in 16 African countries will soon have access to seamless internet connectivity and simpler mobile data services. Bharti Airtel is implementing Nokia Siemens Networks’ Serve atOnce Device Management (SADM) software across its affiliates, with the vendor also consolidating the operator’s existing multimedia messaging service (MMS) platforms into one centrally managed virtual platform.

Manoj Kohli, CEO (International) and joint managing director, Bharti Airtel, said: “This mobile device management solution will allow our customers in Africa to enjoy the latest services by enabling seamless internet connectivity and excellent customer care support. The solution will benefit Airtel from reduced operational costs when introducing new devices or services.”

Rajeev Suri, chief executive officer of Nokia Siemens Networks, said: “The shift towards smart networks that understand user preferences and enable delivery of customised services is helping operators such as Bharti Airtel to manage user experience better and deliver improved services seamlessly.”

The SADM software will enable Bharti Airtel to remotely and automatically manage and configure user devices for new data services. The software will also enable the operator to gain valuable insights on device capabilities to make right business decisions when introducing new services.

In addition, under a three-year contract, NSN will provide its mobile internet browsing solution (MIBS) and multimedia messaging solution, hosted on a virtualised and centrally managed VaaS platform. This will allow Bharti Airtel to provide these services faster and cost efficiently to all its customers across all affiliates in Africa.

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