UAE operator du has formed a VAS business management partnership with mobility solutions provider Mahindra Comviva.
As part of the multi-year deal, Mahindra Comviva is among the companies managing du’s end-to-end VAS (value added services) business for premium services offering such as SMS alerts, WAP services, mobile Contest, Mobile Games, OTT app aggregation, etc.
Under VAS business management, Mahindra Comviva has extended services such as campaign planning, product management, roadmap planning, content operations and sourcing & setting up innovation labs along with technical assistance and monitoring. This end-to-end service management will further help du to improve overall customer experience.
Atul Madan, Sr. Vice President and Head of Digital Services at Mahindra Comviva said: “With this offering we are hoping to boost the operator’s content-related revenue while maintaining utmost customer experience and cost optimisation.”
Fahad Al Hassawi, Chief Commercial Officer, du added “As an organisation which puts our customers first, we continually look to partner with the global leaders in the industry to guarantee the best customer experience possible for end users. As such we look forward to harnessing Mahindra Comviva’s expertise in VAS business management to match our requirements and enhance the final experience for our valued customers.”