Connectivity, Cost-savings, Creativity, Culture - Nokia reveals its Convergence strategy

Details: Michael Schwartz; Category: Service Management; 11 April 2007; 10082 views

CTIA Wireless 2007 gave Nokia the chance to explain its future convergence strategy. Centred on the four 'Cs' of Connectivity, Cost-savings, Creativity, and Culture, Nokia seeks to explain how its business mobility products, solutions, ecosystem and strategy will benefit millions of mobile professionals at work and in their personal lives. CTIA Wireless 2007 gave Nokia the chance to explain its future convergence strategy. Centred on the four 'Cs' of Connectivity, Cost-savings, Creativity, and Culture, Nokia seeks to explain how its business mobility products, solutions, ecosystem and strategy will benefit millions of mobile professionals at work and in their personal lives.

'Four Cs' reflect Nokia's strategy to connect millions of mobile workers. For Nokia the concept of 'Convergence' is not just about technologies coming together. It's about a rapidly-consolidating playing field where companies 'converge' to lead the future of business mobility.

Nokia's claim is that it is poised to lead this convergence. At CTIA Wireless 2007 it was showing how its business mobility products, solutions, ecosystem and strategy were set to benefit millions of mobile professionals in their work and personal lives and also to make it easier for IT managers to deploy and manage mobility solutions.

In more technical terms the combination of the Nokia Intellisync mobileware platform and Nokia E-series devices significantly increases the potential for businesses to achieve new levels of productivity and competitive advantage. The combination also presents opportunities for operators, service providers and systems integrators to drive subscriber growth and technology adoption with the advent of new solutions and capabilities.

?"The mobile industry," says Scott Cooper, Vice-President, Mobility Solutions, Enterprise Solutions, Nokia, "is clearly at a tipping point, in more ways than one?We are seeing a more strategic approach to mobility - a shift from the point solution implementations that we've encountered in the past three years, to a new, more comprehensive approach to mobility. Enterprise customers will enjoy the benefits of always-on, robust and secure mobility solutions, beyond mobile email delivered to the executive suite or travelling sales staff."

Nokia articulates the advantages of adopting its mobility solutions in 'Four Cs' - Connectivity, Cost-savings, Creativity, Culture.

With Connectivity Nokia believes it can connect with more devices, on more platforms, using more operating systems and technologies, than any other mobility or technology vendor. Its Intellisync Mobile Suite offers the most extensive device support in the industry, 100+ devices on five platforms: Symbian, WindowsMobile, Palm, UIQ, J2ME. In comparison, Intellisync mobileware is a platform that extends beyond email, delivering mobile connectivity to virtually any business application or data source.

Under the heading Cost-savings, Nokia claims to be driving efficiency and security for businesses, translating towards higher returns on investment and improved worker productivity. To achieve this means offering a common user interface to make training, scaling and troubleshooting easier, not to mention compatibility with a variety of back-end solutions like MS Exchange, Lotus Domino, Novell GroupWise and other POP/IMAP corporate messaging platforms. Device management, too, drives cost-savings and simplicity for IT managers, via traceability, security and over-the-air application installations, while consolidation of wireless, landline and data in one device simplifies support, drives scalability and realises savings.

When it comes to Creativity, Nokia simplifies the process of connecting people, empowering them to focus on collaboration to drive business success. The process incorporates enabling data retrieval and distribution across any network connection to any device, allowing third-party developers to customise robust applications unique to individual companies due to the open standards platform; and enabling rich end-user features and 'beyond email' capabilities offered by application and file sync.

Culture looks forward to a time when everyone is connected: mobile workers can manage work/life balance effectively, while companies can foster environments of innovation, collaboration and productivity.

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