Malaysian market leader debuts device-agnostic cloud storage

A new cloud storage device is launching in Malaysia, allowing subscribers of the country’s major service provider to synch rich media, files and personal data wirelessly across smartphones, tablets and computers.

Offered by Maxis, the service is known as Maxis Loker and is based on Funambol’s OneMediaHub. Loker includes 5G of free storage per person and allows users to purchase additional storage. Unlike services such as Apple iCloud that primarily support one brand of device, the Maxis personal cloud services multiple brands, allowing users to access their digital content and data across diverse devices.

"Recent trends have shown that Malaysians are one of the most active in sharing their experiences online using pictures and videos, and Maxis customers have led the way in this area, said T. Kugan, Maxis' Head of Product, Device, Innovation & Roaming. “With the launch of Loker, loyal Maxis customers now enjoy a simpler, safer way of keeping more of their personal data and content within easy reach without the limitations of physical storage on their devices.”

Maxis is the first major telco in Southeast Asia to deploy a personal cloud service for all its customers. It differs from other third-party personal cloud services by supporting multiple devices and types of content, rather than just a single brand of device and only files. It is also highly flexible to be readily adapted for different user needs and market opportunities, in contrast to personal cloud services that are unchangeable.

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