Asiacell partners with Samsung to boost device availability in Iraq
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Iraqi telco Asiacell says it has signed a strategic partnership agreement with Samsung Electronics Levant to provide consumers and businesses with broader access to Samsung devices, services and technology solutions.
Under the partnership deal – which expands on a previous partnership arrangement and is is aimed at both consumer and enterprise customers – Asiacell and Samsung will offer trade-in programs, financing and installment options, exclusive bundles, e-commerce initiatives and joint marketing activities to boost adoption of Samsung devices.
“By combining Samsung’s technology leadership with Asiacell’s market reach and customer expertise, we aim to provide consumers and businesses with greater choice, more flexible purchasing options and solutions that respond to their evolving needs,” said Jongho Kang, president of Samsung Electronics Levant, in a statement.
Asiacell and Samsung will also work together to develop tailored B2B solutions for enterprise customers and identify new business opportunities that address the needs of organizations across different sectors.
As part of the partnership, Asiacell and Samsung will introduce the Samsung Certified Sales Consultant Program, designed to strengthen product knowledge across sales teams and provide customers with more informed support when choosing Samsung devices and solutions.
Asiacell CEO Amer Sunna said the partnership not only about selling more Samsung devices, but also accelerating Iraq's digital future.
“At Asiacell, we believe world-class technology should be within reach of every Iraqi, and by combining our nationwide reach, market insight, and growing AI-driven capabilities with Samsung's global innovation, we are making that a reality for both consumers and enterprises,” he said.
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