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China Overtakes United States as World's Largest Smartphone Market in Q3 2011

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Smartphone shipments reached a record 24 million units in China during the third quarter of 2011, surpassing the 23 million units shipped in the US...

Smartphone shipments reached a record 24 million units in China during the third quarter of 2011, surpassing the 23 million units shipped in the US, according to the latest research from Strategy Analytics. China has therefore overtaken the United States for the first time to become the world’s largest smartphone market by volume.

Linda Sui, Analyst at Strategy Analytics, said, “Smartphone shipments grew 58 percent sequentially to reach a record 23.9 million units in China during Q3 2011. In contrast, smartphone shipments fell 7 percent sequentially to reach 23.3 million units in the United States.”

Tom Kang, Director at Strategy Analytics, added, “China’s rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidising by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE. Nokia currently leads China’s smartphone market with 28 percent share, while HTC heads the United States smartphone market with 24 percent share.”

Neil Mawston, Executive Director at Strategy Analytics, added, “The United States remains the world’s largest smartphone market by revenue, but China has overtaken the United States in terms of volume. China is now at the forefront of the worldwide mobile computing boom. China has become a large and growing smartphone market that no hardware vendor, component maker or content developer can afford to ignore.”

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