Analysts from direct carrier billing (DCB) protection firm Evina, and DCB implementation specialists Telecoming, have developed the first Direct Carrier Billing (DCB) Index. This aims to provide an overview of the current state of the DCB business and its potential.
Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA.
"DCB Index rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential. The tool 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential," said a press release from the developer of cybersecurity platform.
As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.
According to the analysis, Bahrain (3.7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.
Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3.3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3.2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.
According to the index, mobile payment partnerships centered around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation, said the release.
South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.
David Lotfi, Founder & CEO of Evina, stated, “the DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi added, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”