Subex, Azure create world's largest revenue maximiser

Two companies, Subex Systems Limited, a telecom software product company, and Azure Solutions Limited, a telecoms revenue-assurance company, are to merge. The combined group will be known as Subex Azure Systems Limited. Current Chairman and CEO of Subex Systems, Subash Menon, will head the new company.

Both companies have long wanted to implement a business strategy which will help telecom operators establish Revenue Operations Centres (ROC) through an integrated suite of solutions. They will be helped by the fact that Subex, founded in 1992 and based in Bangalore , has a global presence across North America , Europe and Asia , and operates the largest installed base of fraud management systems in the world.

Azure is the world's largest revenue assurance company, employing 200 people worldwide. It is headquartered in London, has its R&D centre in Ipswich, UK, and has staff based in Westminster (Colorado), Paris, Frankfurt, Madrid, Barcelona, Islamabad, Kuala Lumpur, Jakarta, Singapore, Sydney, Melbourne and Mexico City.

The merger continues both companies' recent corporate strategy of market consolidation. Acquisitions by Subex include the fraud-management assets and technology of Mantas in March 2006, Lightbridge in August 2004 and Alcatel in July 2004. Azure acquired US-based cost and revenue-assurance company Connexn Technologies, and UK-based telecoms software company Anite Calculus in November 2004.

Subex Azure's global and Asia-Pacific headquarters will be in Bangalore , while the EMEA and American operations will be based in London and Westminster, Colorado , respectively. Subex Azure will count amongst its customers 23 of the world's 40 largest operators, and will boast a customer base of over 150 customer installations in over 60 countries.

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