Bango and Indosat launch carrier billing in Google Play

Indonesian operator Indosat has launched carrier billing for Google Play, providing one-click payments to customers.

The activation uses the Bango Payments Platform from mobile payments firm Bango, and will enable Google Play customers on the Indosat network to purchase games, music, apps and other digital content, without the use of premium SMS messages or the limitations of credit cards. Instead, users enjoy frictionless direct carrier billing, charging the cost to their phone bill, without the need to register personal details.

The launch will impact a huge population of Indonesian consumers. Indosat is a leading MNO in Indonesia, where the smartphone market is growing rapidly, having seen growth of 154% in the 12 months to July 2014. With growth of 156% during the same period, Android is Indonesia’s most popular mobile OS. Even with such growth, smartphone ownership has still only reached 26%, suggesting that smartphone penetration will continue to rise in the coming years (all analysis from Opera Software, 2014).

Technical implementation of direct carrier billing for Indosat users was achieved by activating the existing integration between the Bango Platform and Google. This speed is an important benefit of the Bango platform approach.

Indosat President Director & CEO, Alexander Rusli said: “Indosat Carrier Billing with Google Play Store is the first of its kind in Indonesia, so we hope this service gives the convenience to Indosat customers to purchase applications, content, games and books through their mobile device without the need of using credit or debit cards.”

Bango CEO Ray Anderson commented: “We’re reaching tens of millions of consumers in a single step – widening access to the world’s smoothest mobile payment experience.”

 

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