Three Latin American providers have launched app store carrier billing using Bango’s payment platform.
The launches will enable carrier billing for Telefónica Colombia customers using the Windows Phone Store and Firefox Marketplace, as well as customers of Nextel and Iusacell in Mexico using Google Play.
Bango’s Payment Platform enables one-click mobile payment at massive scale, maximising conversion rates and driving revenues for app stores, mobile operators and content developers. The platform acts as a single point of integration for app stores and MNOs around the world, enabling them to effectively deploy carrier billing at scale.
Bango already powers carrier billing in a number of Latin American markets, for users of Windows Phone Store, BlackBerry World and Firefox Marketplace.
Carrier billing has led to increases in digital content sales of up to 400% across Latin America and other emerging markets. Amazon, Samsung, BlackBerry, Facebook, Mozilla, Google and Microsoft have all chosen the Bango Payment Platform to power their carrier billing capability.
Bango CEO Ray Anderson said: “Now is an ideal time to be expanding in Latin America – with 62% smartphone penetration among 2014 handset sales and more mobile subscriptions than people across the region. As global app stores invest in the region, they require a global payment platform that is reliable and proven at scale.”