Idea launches Direct Carrier Billing for Google Play with Bango

Indian operator Idea Cellular is launching Bango’s Direct Carrier Billing (DCB) for Google Play.

This is the first time Android users in India have been able to charge purchases in the Google Play store to their phone bills. Idea's 175 million+ subscribers can now use DCB to pay for apps, games, music, movies and much more from the Google Play store, charging the cost to their phone bill in one click.

India is the world’s third largest smartphone market according to the GSMA, and Android devices are extremely popular. Credit card penetration in India is less than 3%, limiting customers’ ability to purchase mobile content and services. With this launch, Idea subscribers have a secure payment method that works on pre- and post-paid mobile billing plans, This capability opens up the huge amount of mobile entertainment content and services offered in Google Play to Idea customers, setting the pace in India for other app stores and operators to follow.

This launch with Idea Cellular is the latest example of a major new market for app stores pioneering Direct Carrier Billing with the Bango Payment Platform. Carrier billing for Google Play was implemented for the first time in Latin America and Africa through Bango in 2015. The Bango Payment Platform enables the app store to maintain a standard technical and operational model for carrier-billed payments everywhere, with Bango handling local market variations to ensure stores can scale payments quickly and consistently.

Sashi Shankar, Chief Marketing Officer, Idea Cellular said: “We are excited to launch carrier billing with Google Play for the first time ever in Indian sub-continent. From today, all of our subscribers can easily and securely charge the cost of Google Play content to their mobile phone bill.”

Bango CEO Ray Anderson said: “India offers enormous potential for online commerce. We are pleased to provide Idea’s over 175 million subscribers with a universal payment method so they can enjoy the complete app store experience, and to expand the reach of carrier billing in the Google Play store.”

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