Malaysian mobile operator U Mobile has partnered with Docomo Digital to give customers the option of purchasing Google Play Store content using direct carrier billing.
The collaboration will enable U Mobile customers to purchase digital services and content, including Google Play games and apps, seamlessly via their mobile phone bill.
The payment method will be powered using Docomo Digital’s full payment enabler platform, which connects management tools, business intelligence, marketing, reporting and CRM capabilities into the operator’s systems, enabling it to gain insight and transparency on end user behaviour. Docomo Digital will also provide a range of customer care tools for consumers, ensuring they have full visibility of carrier billing transactions charged to their mobile account.
For U Mobile, the deal enables a new way for customers to transact through mobile devices, with the solution accelerating new revenue streams in m-commerce and big data.
Hiroyuki Sato, CEO of Docomo Digital, said: “Introducing new payment methods like Direct Carrier Billing goes much further than simple technical integrations. By providing full end-to-end services we’ve helped U Mobile customers become part of the digital economy.”