Yunnan MCC boosts customer service with Comverse

Yunnan Mobile Communication Co, a subsidiary of China Mobile with over ten million subscribers, is currently deploying Comverse's InSight Open Services Environment, to help subscribers complete and manage calls... Yunnan Mobile Communication Co (Yunnan MCC), a subsidiary of China Mobile with over ten million subscribers, is currently deploying Comverse's InSight Open Services Environment, to help subscribers complete and manage calls.

InSight Open Services Environment, which includes a suite of call completion and call management services, is intended to enable rapid cost-effective deployment of multimedia messaging, content solutions, personalisation and voice applications.The call management solutions being launched at Yunnan MCC include Notify Me, Who Called, Smart Call, and Multimedia Call Completion.

With the Notify Me service, callers receive a one-touch connection option as soon as an unreachable party becomes available. Who Called provides a called party with information about calls that were missed when the handset was off or out of range. Smart Call gives the called party new real-time ways to handle incoming calls (including preconfigured SMS replies and pre-recorded voice responses) and Multimedia Call Completion uses MMS to deliver voice messages immediately to the handset, incorporating attractive visual media that can be personalised, such as animated graphics.

An official of Yunnan MCC commented: "We selected this innovative suite of services based on its technical merits. It is a total solution for call completion and call management with a solid business model that well addresses the needs and preferences of our users...The solution helps all users to complete and handle calls, and it adds a superb new visual dimension for our users with MMS handsets.

"Yunnan MCC is an innovative and influential operator, and we are honoured that they chose the Comverse solution," said Eitan Achlow, President of the Asia Pacific Division at Comverse. "The services they launched enhance the user experience and enable increased operator revenues by getting more billable calls completed. This deployment of InSight in China is further evidence of the expansion of our successful activities in the strategic Chinese market."

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