Digicel's new El Salvador operation chooses Redknee CRM

Redknee Inc, which provides infrastructure software to monetise and personalise services and content for mobile users, has announced that Digicel Group has selected its CRM Solution to improve customer care and billing management in its newly acquired El Salvador operation.

CRM Solution originates from within the company's turnkey Converged Billing suite. Since completing its acquisition of the El Salvador mobile operator Digicel Holdings Limited (DHL) in October, Digicel Group has been focusing on improving the operation's network and customer services ahead of its imminent launch in the country.

Redknee's CRM Solution has been purchased to help Digicel Group improve the billing and customer care environment, reduce operational costs and deliver better value to customers. Digicel has also selected a number of Redknee's applications from the suite of self-care top-up solutions to improve access and frequency of top-ups by their subscribers.

"The Redknee CRM solution is part of our strategic plan to increase network coverage and build customer loyalty within El Salvador, and the Redknee integrated Customer Care and Billing solution allows us to consolidate all provisioning, management, charging, and invoicing operations for subscriber services under a single system," declared Mario Assaad, CTO at Digicel Group. Digicel aims to expand its network coverage within El Salvador and become the popular choice by driving service and network improvements, and by offering strong brand support through excellent customer service and most innovative products.

The Redknee CRM Solution, bases itself on helping to enable a unified mechanism of customer lifecycle management coupled with value enhancement at each step while reducing operative costs. The company's Converged Billing solutions allow operators to support new revenue opportunities, and to result in improved operational efficiencies, increased customer satisfaction, and rapid new product and service rollouts.

* Digicel was launched in 2001, and has become a fast-growing wireless telecoms operator in the Caribbean. Incorporated in Bermuda, it has operations in 22 markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago, Turks & Caicos and El Salvador. Digicel also has coverage in St. Martin and St. Barths, and is the lead sponsor of the West Indies Cricket Team.

** Redknee supplies 26 mobile operators with its infrastructure software to deliver value-added services and content to over 207 million subscribers.

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