Austrian MVNE platform provider I-New has expanded its Latin American operations with the launch of a new MVNO platform in Mexico.
Already the number one pre-paid MVNE service provider in Latin America, the company announced the launch of its Mexican platform after rolling out similar services in Europe and Asia Pacific. It has already scored its first new customer for the service, weex.
Weex a Mexican MVNO targeted towards millenials. The company was founded by John Cooper and Ricardo Suarez and funded by the Coca-Cola Founders platform.
Weex's USP is the claim to offer new ways for customers to buy mobile services in Mexico and to enable subscribers customise and control their mobile services use more effectively. Subscribers can choose a mobile plan based on specific daily needs and usage.
“The I-New MVNE model allows to aggregate multiple MVNOs to run on the same [MVNE platform] and to support compelling offerings with a maximum of convenience and competitiveness,” said I-New CEO Peter Nussbaumer. “MVNO has never been that easy. We're very much looking forward to announce new Mexican MVNO customers running their mobile business on our award winning portfolio.”
I-New says its aim is to open the telecom world to new user groups and naturally link it with the various daily habits of a subscribers' life.