Wipro: Ayan Mukerji's 2014 Trends

This year will be marked by the continuing tide of digital disruption and an accelerating pace of change in the telecom industry. In fact, potentially more of an acceleration than we’ve seen in the past.

For the telecom industry, I think the year will be dominated by three major trends:

  • New Revenue Opportunities

A range of next-generation services including M2M, Cloud, Analytics, Connected Home and IPTV offer growth potential in the face of a challenging marketplace. The growth will be further catalysed by product redesign (such as - Prepaid Broadband, Connected Home and M2M2P – machine to machine to people), as well as product expansion (such as – Managed Enterprise Services and Managed Energy Services).

  • Smart Operational Improvements

With the 'low hanging fruit’ already gathered, telcos will now look for deeper operational efficiencies.  Increasingly they will look to OSS/BSS solutions for end-to-end service management.

  • Telco Swims Upstream

Realizing that “content is king” telcos are heavily investing in media assets and partnering with Over-The-Top (OTT) players. Recognizing that a pure OTT model is a long-term risk, new media powerhouses have begun investing in network assets and capabilities. Telcos have realized the need to understand the customers in their context (mix of location, time, emotion and experience among other factors) by embracing (and perhaps monetizing) with the OTT players.

Invariably, emerging markets are poised to make a giant leap into the global economy as economic gloom subsides and optimism seeps back in. South-East Asia, South America and some countries in Africa hold a tremendous potential.

Ayan Mukerji is the Senior Vice President and Global Head of Media and Telecom at Wipro.

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