Well, the experts have spoken – and whichever way you slice it, 2014 is set to be an eventful year in the telecoms industry.
The two major events in the telecoms market this year are likely to be the creation of a Long Term Evolution (LTE) network and further development of Tele2 in Russia.
In the largest market, South Africa, we have seen several trends.
Before investing in emerging markets, MTN considers a combination of factors including mobile penetration levels, population size, the economic growth of a country and the competitive landscape.
2014 will be the year that operators trade gut and intuition for a new way of marketing – one that relies on big data analytics and science.