Clarity: Tony Kalcina’s 2014 Trends

After years of heavy Capital Investment on Infrastructure, customer acquisition and unsustainable price wars, priority is shifting in 2014 towards Business Optimisation to ensure profitability.

Investments in real-time Analytics to enable “Actionable Insights” to optimise the Telco Business will come to the fore, in particular Business Quality Optimisation of:

  • Customer Experience to increase Loyalty - real-time insight derived through behavioural analytical models of customer interactions with networks, to proactively address issues to ensure customer experience is optimised
  • Capital Productivity to reduce Capex - predictive analytics applied on network utilisation to derive a “just in time” investment plan.
  • Contextual Innovation to increase Margin - real-time customer behavioural analytics to derive contextual marketing campaigns to enable Customer Value Management
  • Operational Optimisation to lower Opex - Automation, Business Process reengineering and KQI optimisation through organisational behavioural analytics.

Technologies which will revolutionise the industry:

  • LTE & Small Cell technologies - Agile Network to support Dynamic expansion
  • Data Analytics – real-time behavioural models to derive the living DNA of the Organisation, Network and Customer to derive actionable insights to enable Business Optimisation
  • User Experience – Intuitive and Contextual
  • Value Chain Automation – to deliver channel automation to wholesale broadband network providers (NBN)

Which markets require more attention?

  • Mobile Telco’s expanding to 4G/LTE with Fixed Convergence
  • Markets with Economies of Scale (India & Indonesia)
  • National Broadband Networks

Tony Kalcina is the founder of Clarity.

Click here to read more 2014 Trends


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