ViaSat: John Zlogar's 2014 Trends

As a satellite communications innovator, we think there are a variety of applications worthy of investment, to meet demands for communications, entertainment, mobility, and convenience.

We’re mostly in broadband communications. Since connecting to mobile devices is a priority in emerging markets, certainly cellular data backhaul is one specific growing need, and one that satellite can serve well.

The revolutionary technology that can enable all these applications is the huge increase in bandwidth per satellite. Satellites now get over 100 Gigabits per second downlink when before 10 or 20 Gbps was the maximum, for just a little more cost per satellite. In developed and emerging markets, this is our mission: To build really high capacity into the satellite, which creates the economics and business models to serve consumers and businesses anywhere.

In years to come, customers of satellite communications need to consider how much bandwidth any satellite can deliver. Instead of talking about orbital slots and what band or how many transponders they have, it is more about satellite bandwidth efficiency as the primary source of value. They need to consider satellites like they do other communication technologies, and our challenge is to bring them want they want with the right economics.

 

John Zlogar is the VP Commercial Networks at ViaSat.

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