Myanmar’s market leader MPT has acquired Gemalto's Device Management and Advanced Over-The-Air (AOTA) in a bid to strengthen its relationship with its subscribers and expand its service portfolios.
As the fourth fastest-growing mobile market in the world, Myanmar experienced tremendous mobile penetration growth in the past years, from 10% in 2012 to 63% in 2016, presently accounting for 6% of the global mobile subscribers.
Having launched its 4G network in 2016, MPT is committed to further developing 4G usage; for instance, by collecting and analysing real-time user and handset data via the advance statistic feature under Device Management. Other advanced solutions like AOTA give MPT the competitive edge in delivering services remotely, in turn reducing disruption and enhancing customer experience.
"We can now truly understand our subscribers, develop personalised services to meet their changing needs, and boost business opportunities," said Koichi Kawase, Chief Commercial Officer of MPT-KSGM Joint Operations. "This collaboration, built upon industry-proven technologies and global expertise, will enable us to achieve further convenience and a prime mobile experience for customers in Myanmar".
Sashidhar Thothadri, Senior Vice President, Mobile Services & IoT for South Asia and Japan at Gemalto, added: "Leveraging our suite of solutions, MPT will be able to gain a strategic advantage in understanding subscribers' behaviour while subscribers will get to experience first-class, on-the-go connectivity."
