Allied Technologies Limited (Altron) has partnered with Tango Telecom to launch Data Retail Engine (Tango DRE) in Africa.
Tango DRE enables African mobile operators to quickly launch and monetise new innovative digital services that drive consistent consumer spending on data throughout the subscriber life cycle.
“The Tango DRE technology also addresses the subscriber’s urgent need to keep data costs the same both at home and while roaming. This technology will provide subscribers with a seamless and cost-effective service no matter where they connect in Africa”, says Mteto Nyati, Altron Group Chief Executive.
Dr Colm Ward, Tango Telecom Chief Executive Officer, said: “African operators have always led the market with innovative and exciting new services. By automatically matching the most relevant offers to each individual subscriber, whether they are at home or while roaming, we guarantee that African operators will maximise every monetisation opportunity within the subscriber lifecycle, increasing loyalty and improving spend.”
Tango Telecom’s award-winning Real-time Engagement solution recommends personalised offers in immediate response to a subscriber’s real-time context and profile information, ensuring the highest possible offer uptake every time and maximising customer satisfaction.