iSend and Telefonica allow airtime gifting for Lat Am

A new agreement will allow consumers in the United States and Canada to purchase mobile airtime for family and friends who are Telefonica Movistar customers...

A new agreement between electronic payment service iSend and global operator Telefonica will allow consumers in the United States and Canada to visit more than 150,000 iSend retailers and purchase mobile airtime for family and friends who are Telefonica Movistar customers in Argentina, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru and Uruguay.

“iSend’s direct arrangement with Telefonica provides an convenience  to our customers while expanding our footprint in this region for mobile top-ups,” said Dan Lambert, iSend’s vice president of carrier relations. “We’re rapidly approaching the point where customers supporting family and friends in any Latin American country can purchase top-ups for their mobile phones serviced by any leading carrier.”

"We are focused on expanding our distribution network in the U.S. so that we can increase our product availability and our customer service," said Freddy Cantor, Telefonica’s manager of channels and transactional services for Latin America. "Our iSend partnership gives us access to a large number of retailers within the Hispanic community and the ability to deliver a quality service to our customers."

iSend customers can top up any family member’s cell phone, at their level of choice and with instant verification. Customers are not charged for the service beyond the normal price of minutes, and it is an extremely convenient way to keep communications open during holidays, major events or emergencies.

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