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Windows Phone online store coming to Middle East and Africa

Windows Phone devices will soon be launching across the Middle East and Africa following the announcement of a partnership between Microsoft Middle East & Africa and wireless distributor Brightpoint. Scheduled for launch later this year, the Windows Phone Online Shop will be an e-commerce website that allows consumers from all over the region to purchase Windows Phone devices for the first time.

“Smartphone growth is fuelling the worldwide mobile phone market. IDC recently projected that Windows Phone will have the second largest share of the smartphone market by 2015,” said Gustavo Fuchs, Microsoft Mobility Director, Middle East and Africa. “We are seeing huge smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012.”

“Brightpoint’s wide reach across Middle East and Africa and its globally recognized distribution expertise will ensure consumers will have access to the latest and greatest phones as soon as possible,” added Fuchs.

The online store will be available in English, French, Arabic and Turkish and will include many features to optimise the browsing and shopping experience. In addition to buying handsets online, visitors will be able to compare different models, read reviews, and watch demo videos to get a good understanding of the product range. The site’s integrated social media platform will allow people to make recommendations and share their activities.

Anurag Gupta, President of Brightpoint Europe, Middle East and Africa, said: "Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase devices online to be delivered to their doorstep."

Windows Phone offers a fresh approach to phone software, distinguished by smart design and integrated experiences. Individual country access to the Windows Phone Online Shop will be rolled out with the first launch set to take place later this year.

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