UAE telecoms operator du says it has partnered with Microsoft, Nokia, Khalifa University’s 6G Research Center, and the International Telecommunication Union (ITU) to launch what it says is the first AI model that serves critical telecom functions related to customer service in Arabic. 

Announced on Wednesday, the du Arabic Telecom Large Language Model (LLM) is tailored specifically for internal telecom operations and is designed to enhance the efficiency of du’s processes.

The LLM is the basis for an Arabic-language telecom assistant that supports du’s internal teams by enabling real-time customer complaint handling, device issue resolution, and intelligent operational insights through culturally fluent and context-aware dialogue with linguistic precision and cultural nuances specific to the UAE market.

Du also said the collaboration lays the groundwork for extending the model’s capabilities beyond internal operations to include customer-facing functions and multilingual support.

“The du Arabic Telecom LLM reflects our commitment to improving internal efficiency and customer experiences using advanced, culturally attuned solutions,” said du CTO Saleem AlBlooshi in a statement. Together with our esteemed partners, Microsoft, Nokia, Khalifa University and ITU, we are building a future where AI speaks our language, understands our context, and drives real operational transformation and impactful customer experience.”