Ericsson has been chosen to supply Baltics operator Bite Group with 5G RAN equipment in Lithuania and Latvia, as the operator aims to challenge fixed-line broadband and TV providers by tapping into the next-generation technology.
In a statement, Ericsson detailed the deal will run from 2022 to 2028 in which the Swedish vendor will be the sole provider of nationwide RAN for Bite, and it is a continuation of a previous deal to modernise networks in both countries.
The modernisation project will initially be rolled out to the most populated cities and districts with plans to expand customer services within media entertainment and gaming, cloud, data centres and IoT.
Bite Group Lithuania CEO Pranas Kuisyssaid claimed the operator will be able to challenge fixed internet and TV providers by upgrading networks to 5G.
“Our 5G will enable even faster and more reliable home internet and new generation home TV services. We’re already the leaders of the mobile broadband internet today, but our 5G will allow us to challenge any fixed internet and TV provider.
“We will expand our IT services offering too – from office internet to cloud and data centres. 5G will accelerate the development of IoT and smart cities solutions as well, where Bitė Group stands as an unequivocal leader already.”
Ericsson stated Bite will bring new opportunities and innovations to industries through its 5G network. Research from Analys Mason stated new use cases enabled by 5G can deliver economic growth of €251bn in Europe.
Bite Group Latvia CEO Kaspars Buls said: “5G will play a broader, economic role. The 5G deployment will result in increased efficiency, upgrading services and bring whole new solutions and products. Our services even have the power to transform industries, giving a boost to our economy.