Vodafone targets revenue opportunities in Africa

Strong revenue growth in Africa over the past financial year has prompted Vodafone to expand its presence in the region. In order to capitalise on Africa’s growing enterprise market, the international group is establishing two new regional hubs.

The centres will be located in Nairobi and Accra to serve multinational customers in east and west Africa respectively. The hubs will significantly enhance the support level for over 600 Vodafone Global Enterprise (VGE) customers with operations in Africa. VGE is the business unit through which Vodafone provides communications services for its largest customers.

For the financial year ending March 2013, Vodafone reported revenue of over €1 billion from the African corporate market. The group’s enterprise customer service operations in Africa, which provide 24-hour multilingual services to hundreds of its customers, are currently focused in Cairo and Johannesburg.

Vodafone Global Enterprise President of Asia-Pacific and Sub-Saharan Africa, Stevan Hoyle said:  “Many global companies expanding their presence in Africa are daunted by the challenge of setting up operations in different countries, each with their own infrastructure and communications challenges.   Companies are looking for expert help in minimising the cost and complexity of their communications across Africa and beyond.”

“There is growing interest in our ability to offer a single management contract governing multiple territories, taking away much of the worry for large corporate customers looking to manage their communications in a fast-growing but demanding environment”, added Hoyle.

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