Middle East and Africa operator Zain has announced a strategic investment in FOO.
FOO is a Lebanon-based entity specialising in end-to-end mobility related services including digital strategic consultancy, user interface and experience (UI- UX) design, app and web development solutions, digital marketing and incubation of startups.
Zain’s partnership with FOO builds on the establishment of the Zain Digital Frontier and Innovation (ZDFI) business unit, which is charged with launching Zain into the digital space with a view to growing the company through innovative business streams that add to Zain’s customer service offerings. ZDFI focuses on the areas of innovation; digital services; corporate venturing; and smart cities.
Zain Group CEO, Scott Gegenheimer said: “FOO is one of Lebanon’s technology success stories and this strategic investment will fast-track and enhance Zain’s delivery of innovative digital services to customers and enterprises. We believe in technology unlocking the potential of and transforming the way people live their lives and conduct their business.”