Etisalat, Nokia work to boost advanced Mobile Internet in UAE

Details: Category: Consumer Ecosystems; 01 May 2009; 9583 views

Etisalat and Nokia are collaborating to provide convenient payment options for accessing OVI Maps and N-Gage Mobile Gaming services in the UAE. Both are aiming to increase sales of advanced mobile Internet.
As part of their plans to boost adoption of advanced Mobile Internet services in the Middle East, Etisalat and Nokia are working together to provide convenient access to advanced mobile Internet based services. The services include maps, navigation and games on Nokia devices, based on Nokia's Ovi services platform.
Ovi, the consumer brand for Nokia internet services, allows easy access to Nokia services like maps, navigation, games, messaging and music, as well as the ability to manage, sync and share personal files or information.

In the first phase of the collaboration, Etisalat's UAE mobile customers will be able to enjoy Ovi Maps and N-Gage Games on their Nokia devices through a payment mechanism. Subscribers to Ovi Maps and purchasers of N-Gage games can now choose to combine their payments for these advanced mobile Internet based services with their Etisalat account. The payment will be directed to their account automatically, if so chosen, while customers will also have the existing option of paying through their credit cards.
The UAE will be the first country in MENA to roll out this service (during Q209) while the cooperation will be extended to other Etisalat operations in the region in due course.
"Etisalat is delighted to associate with Nokia to promote the next generation mobile Internet services in the Middle East...Through this association, Etisalat customers will be able to enjoy advanced services like Mobile gaming and Ovi maps, on Etisalat's...network, that covers the whole UAE for 2G and 2.5G and 99% of populated areas for 3.5G networks." said Essa Al Haddad, Chief Marketing Officer, Etisalat.

* Etisalat has been the telecoms service provider in the UAE since 1976. It is one of the largest telecommunications companies in the world and the largest operator in the Arab world headquartered in the UAE. Etisalat operates in 18 countries across Asia, the Middle East and Africa, servicing over 74m customers.

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