Opera and Safaricom bring free data campaign to Ethiopia

Opera and Safaricom bring free data campaign to Ethiopia

Normally a free data campaign would only be of modest interest in these pages, but when web innovator Opera launches such a campaign in Ethiopia, partnering with new entrant Safaricom, whose Kenyan service it has already worked alongside, it says a lot about how the operator is looking at ways to attract subscribers in this newly competitive market.

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