Mitto partners with CATEL’s imowi to drive Argentinean ecosystem

Mitto partners with CATEL’s imowi to drive Argentinean ecosystem

Omnichannel messaging services provider Mitto has now attained direct connectivity with all mobile network operators in Argentina following the announcement of its partnership with CATEL’s MVNO imowi.

By expanding its strategic relationship with operators, Mitto seeks to support companies' omnichannel marketing and growth strategies through fast and efficient message routing. The expansion of Mitto's relationship with operators in Argentina builds on the company's growing ecosystem of operator partners, which drives comprehensive, high-quality customer engagement through omnichannel communications for global brands.

According to the Argentine Chamber of Electronic Commerce (CACE), 77% of Argentine companies saw a 20% increase in online sales in 2021, and it is expected that by the end of 2022, there will be an increase in online demand for products and services. This boom has shown that Argentine companies have the opportunity to reinvent their customer experience strategies to retain current customers, overcome the economic difficulties the region is facing, and achieve continued growth.

Mitto seeks to support the omnichannel growth strategies of companies through messaging routing (social networks, SMS, and WhatsApp) in Argentina, with guaranteed coverage from 100% of operators in the region, where more than 80% of citizens, equivalent to 36 million people own a cell phone.

"Thanks to the continued expansion of our direct connectivity in Argentina, we have never been in a better position to help companies reach their customers in the right way. In such a saturated market, a strong commitment to the customer becomes imperative to achieving success, whether as a local or international company," said Carlos Losada, Mitto's Regional Director for LATAM.

A statement from CATEL noted: “imowi is the first national cooperative mobile phone provider with nationwide reach, the fourth carrier in Argentina… With Mitto as a partner, international brands will be able to successfully and positively connect with their customers and offer them a reliable and optimal A2P experience.”

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