Globe Telecom partners with Openet for digital services and customer engagement

Globe Telecom partners with Openet for digital services and customer engagement

Openet today has entered into a partnership with Globe Telecom to provide its Digital Business Platform to the Philippines-based operator.

Globe has chosen Openet’s Digital Business Platform to provide monetisation and customer engagement for all data services. Openet’s Digital Business Platform will provide a key building block for the customer engagement strategy of Globe which aims to provide flexible and personalised offers to its over 60 million mobile customers and its fixed line broadband customer base.

Openet’s Digital Business Platform will provide an adjunct charging capability to the existing legacy, voice & SMS-centric BSS. This approach will help Globe fast track its digital transformation as it will not only provide fast implementation timescales, but also provide Globe with the capability to quickly launch a wide variety of new data and content service offerings to its customers.

With Openet’s platform, Globe will now be capable of extending the variety and frequency of flexible and personalised offerings to its subscribers. This move to personalisation forms a key strand in the Globe digital strategy in providing enhanced experiences for its customers’ digital journeys.

“Users in the Philippines have consistently exhibited intense social media usage and engagement. In addition, Globe has seen dramatic smartphone adoption, take up of data plans, and exponential growth in mobile data, to the point that we now carry two thirds of consumer mobile internet. With this new platform, we can be more creative in developing and monetising new services and offers, even as we make personalisation a key differentiator of our services,” said Globe Chief Technology and Information Officer Gil B. Genio.

The quick deployment of the virtualised Openet Digital Business Platform means that Globe can solve business challenges and drive new revenues within days or weeks of deployment, in contrast to the multi-month cycle associated with traditional service development programs.

Paul Saunders, VP Sales at Openet, said: “Change is being driven by the need to better compete in a new digital services market and deliver a better customer experience which will drive new revenues. Globe needed proven expertise from us to help it navigate this journey and maximise all the benefits it delivers.”

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