Comarch and True Corporation have formed a partnership to implement Comarch Loyalty Management services, replacing the operator’s existing in-house application True You.
True is a communication conglomerate that controls Thailand's largest cable TV provider TrueVisions, its largest internet service provider True Internet, and second largest mobile operator TrueMove H, which has 25 million subscribers.
In order to process a growing number of clients and data more efficiently, True decided to replace its present application True You with a new, future-oriented and expandable solution. The project started in January 2018 and will be delivered in phases, first of which shall be operational in Q4 2018. The chosen solution can be easily extended for the future upgrades like Gamification, Business Intelligence or Managed Hosting Service modules.
True Corporation has invested in True Digital and Media Company, which is responsible for conducting the key digital initiatives such as True Mobile Applications, True Digital Content Business and one of their largest platforms – True You Loyalty. The latter is one of the most successful loyalty programs on the Thai market, with approximately 11 million members.