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Eagle Mobile puts incomplete calls on auto mode

Albanian newcomer Eagle Mobile has introduced a policy of putting incomplete calls on auto mode. It has brought in Kirusa’s Auto-Voice SMS system to monetise these calls.

Eagle Mobile, the newest Albanian mobile operator, has announced a radical increase in completed calls since the launch of Auto-Voice-SMS on its network across Albania. The Auto-Voice-SMS solution has been sourced from Kirusa, the vendor of Voice SMS and developer of mobile Value-Added Services. Eagle Mobile has now launched Auto-Voice-SMS across Albania.

Kirusa’s describes Auto-Voice-SMS as a “must-have” service for carriers to increase call completion and customer satisfaction. It is a service that “completes the call in all inevitable situations like getting a busy tone, phone not being answered or rejected by a recipient, out of coverage, or network congestion.”

When a caller does not get through to the dialed number, he or she has the option of leaving a Voice SMS while being on the same call. Once the caller leaves a Voice SMS, the recipient will immediately get an SMS notification of the Voice SMS message. Eagle callers and callers from other mobile operators in Albania, as well as international callers, can leave Auto Voice SMS messages for Eagle subscribers. Eagle subscribers can retrieve the messages directly from the SMS, and can also reply to the message with voice.

Kirusa Auto-Voice-SMS was made available to Albanian subscribers in January. In the short period of one month, the service has been adopted by more than 22% of Eagle subscribers.

For carriers who adopt Auto Voice SMS there is an increase in ARPU: revenue generated from calls that would otherwise not be completed. There is also an increase in customer satisfaction through customer stickiness and word of mouth growth.

Commenting on the launch, Alban Tartari, Head of Public & Media Relations Department of Eagle Mobile Albania, said, “When one subscriber calls another, he or she has a compelling reason to communicate his or her thoughts. Kirusa Auto-Voice-SMS facilitates the sender to communicate in real-time despite not being able to reach the other party. At the same time, the process for the recipient to listen and reply to the message is very easy. Our subscribers find Kirusa Auto-Voice-SMS a great value-add to their communication need. Kirusa was chosen for this product as Voice SMS from Kirusa has been receiving an overwhelming response from our subscribers since its launch.”

Speaking on the occasion, Dr Inderpal Singh Mumick, CEO and Founder of Kirusa, said, “We are delighted with the successful adoption of Kirusa Auto-Voice-SMS by the Eagle Mobile subscribers.” He further added, “Kirusa continues to innovate and bring to market new Mobile Value-Added Services (MVAS) that generate revenue for our customers. The successful adoption of Auto Voice SMS by Eagle subscribers is another validation of the value Kirusa provides to its customers.”

* Eagle Mobile is the youngest mobile operator in Albania. It was established in 2003 by the Albanian government as a company owned by Alb Telecom. Eagle Mobile broke a record by entering the Albanian telecommunication market in March 2008, the company reaching full coverage of the territory in six months. Eagle Mobile as of end-2008 covered 97% of the population and 90.7% of Albania. One year after entering the market, Eagle Mobile has reached 380 thousand subscribers, and is roaming in 200 countries with nearly 400 operators.

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