Orange is introducing a new mobile healthcare service in Cameroon with the aim of extending it to other sub-Saharan African countries on a common Orange Healthcare platform.
My Healthline provides a simple and reliable service from a professional medical team, with a focus on sexual health. Orange Cameroon customers will be able to access personalised advice on contraception, HIV / AIDS, sexuality and STDs from specialists by texting 929 between 8.00 am and 10.00 pm on any day of the week.
In less than one hour, the service will provide them with reliable medical information at minimal cost (XOF 200 per text message, i.e. EUR 0.25). Orange will anonymise all questions, then transmit them to a medical service consisting of Cameroonian nurses and doctors. After analysis, the answer produced by the healthcare professionals will be sent back to the customer by Orange.
My Healthline provides quick, easy access by text, which allows anonymity and confidentiality. The service is to be provided in French, English and Pidgin (the main local dialect in Cameroon).
With two doctors per 10,000 inhabitants and half the population living in rural areas, access to medical facilities is currently very difficult in Cameroon. As Orange Cameroon has 6,500,000 customers, My Healthline will be able to reach a large proportion of the population.
Orange Healthcare has collaborated closely with the Corporate Social Responsibility Department of Orange Cameroon and the Cameroonian Ministry for Health to achieve the best possible fit between the service and local needs. The subjects covered are themes often considered sensitive, or even taboo, on which people need reliable, non-judgmental information.
In this way, My Healthline will help to improve preventive medicine throughout the country in partnership with medical professionals.