Vodafone has announced the launch of services by its new Oman operation – the third operator in the sultanate. Vodafone Oman launched late last week.
The new arrival’s plans include bringing a next-generation 5G network and cloud services to Oman and then, its spokesperson said, moving into ecosystems that reach far beyond telecommunications.
More immediate plans, however, seem to involve eye-catching special deals. The operator’s launch offer includes 77 GB of data, 777 local voice minutes and 777 local SMSs for a period of 77 days. Customers can take advantage of these benefits in Oman and on Vodafone networks worldwide at no extra cost for a one-time payment of nine riyals (a little over $23). The offer is valid until 31 January, 2022.
Local reports suggest that the government initiated the bid for a new mobile operator to improve communication services, generate fresh job opportunities for Omanis, and enhance the country’s GDP. It’s not too surprising therefore that Vodafone Oman is highlighting a focus on employing Omanis and a local partnership ecosystem across key sectors. Vodafone will provide services through 3,500 authorized distributors and a comprehensive network.
The entry of a new player could also usher in some price competition, potentially benefiting consumers in a market where, according to some reports, internet access is seen as being high compared to other countries in the region. The country, whose population is around five million, is said to have nearly 1.2 million postpaid and 4.7 million prepaid mobile subscribers.
Vodafone received the licence to operate in Oman in 2019. Formal approval of Vodafone as the third operator was given a year ago.