Philippines mobile service revenue to exceed US$5 billion by 2029

Details: Manny Pham; Category: Operators; 19 June 2025; 6088 views

Mobile services revenue in the Philippines is projected to grow from US$4 billion in 2024 to over US$5 billion by 2029, according to new research from analyst firm GlobalData.

This represents a compound annual growth rate (CAGR) of 5.2%, driven primarily by the increasing adoption of mobile data services and the expansion of 5G networks.

While data usage continues to surge, mobile voice revenue is set to decline at a CAGR of 9.2% over the same period. Average revenue per user (ARPU) is also expected to contract as consumers shift towards more data-centric and bundled service offerings.

Monthly mobile data usage is forecast to more than double, rising from 8.7GB in 2024 to 17.7GB in 2029. This growth is being fuelled by the consumption of high-bandwidth applications such as online video streaming and social media on smartphones.

“4G will remain the leading mobile technology by subscriptions in the Philippines until 2028,” said Kantipudi Pradeepthi, Telecom Analyst at GlobalData. “5G subscriptions will surpass 4G in 2029 and account for 53% of total mobile subscriptions, driven by ongoing network expansion by mobile operators.”

Globe Telecom was recognised for its continued 5G rollout, with coverage reaching 98.71% of Metro Manila and 97.97% of major cities in the Visayas and Mindanao regions as of Q1 2025.

“PLDT and Globe Telecom will continue to dominate the mobile services market in terms of subscriptions through to 2028, thanks to their aggressive 5G network investments across the country,” added Pradeepthi. “Meanwhile, Dito Telecommunity will aim to grow its market share by broadening network reach and offering competitively priced service bundles.”