Thai operator True Corporation has partnered with China Mobile International, T3 Technology and Tuya Smart to enhance its smart-home platform TrueX, aiming to migrate more than 3 million Thai users from Tuya’s ecosystem.
In a statement, True said China Mobile International will bring its extensive smart-home expertise from China, where it serves over 260 million households. The company hinted at upcoming AI-powered features.
T3 Technology, an AIoT integration specialist, will work to ensure technologies and devices from TrueX, China Mobile and Tuya function seamlessly together.
Ekarat Panjavinin, Chief Digital Officer at True Corporation, said: “Consumer lifestyles and behaviours are rapidly changing, and their needs and expectations are evolving. This significant collaboration will leverage the expertise, technology and innovation capabilities of global partners to empower TrueX to set a new standard for digital living with a platform that makes every home more connected, convenient and safer than ever.”
Julie Ning, Country Manager of China Mobile International Thailand, added: “True has been a close partner for us, and this collaboration marks another important milestone for both parties. In China, we have successfully served over 260 million smart-home households. We are excited to bring this experience to Thailand, combined with True’s deep understanding of the Thai customer base. We are confident this collaboration will not only deliver an enhanced smart-home experience, but also foster the digital transformation of consumers across Thailand, and together we will create a superior lifestyle.”
