The key word for emerging markets this year is mobility and the trends I predict reflect this. The emerging markets rely heavily on mobile technology, due to their lack of significant fixed line infrastructure, and this will continue to gather pace in 2013.
BYOD adoption accelerates
This will be primarily driven by the fact that many organisations do not offer mobile devices to their employees. There was a massive boom in internet usage last year and employees want to use mobile devices to get online and increase their productivity.
Mobile cloud escalates
Public cloud services showed a large growth in emerging markets in 2012. As dependence on mobile devices increases, and the number of LTE networks grows, this is the logical next step.
Communication by video becomes key
As mobile devices proliferate, emerging markets will increasingly use video to communicate, particularly where organisations have many dispersed offices. Use will also increase in vertical sectors such as health and education.
