In the past couple of years, three important factors have come together for FinTech: the rise of cloud computing, the ubiquity of smartphones and the ability to collect and analyse big data.
In the next 12 months, we predict a surge in FinTech solutions geared toward the mobile phone user, and the ability of machine learning to analyse digital footprints left by smartphone use will result in the emergence of a new customer segment that numbers in the billions.
Microfinance has been around since the 70s and yet the gap between rich and poor remains, growing ever wider. A new shift in thinking has opened wide the possibility to meet people where they are with the service they most need, and that shift started with two simple words: digital transformation.
In 2017, mobile phones will offer greater access to financial services for their owners, with banks and mobile operators able to leverage valuable lending criteria based on user data. This new outlet for micro-lending and other financial services will result in significantly lowered risk, as users are more readily incentivised to pay outstanding debts. The ability of real-time lending will result in a boon to local economies, particularly in emerging markets.
2017 will see deeper, identity-based relationships between mobile operators and their subscribers, rather than allowing OTT services to dictate customer loyalties. The ensuing result will be higher Net Promoter Scores for telcos, a significant lift in average lifetime value of users, much higher average revenue per user (ARPU) and a measurable increase in customer loyalty (reduction of churn).
Steve Polsky is the CEO of Juvo.