UAE's biggest telecom operator Etisalat, part of e&, has teamed up with Samsung to become the master distributor for the entire range of smart devices and solutions and operate the marketing, supply, and distribution of its products.
The move will make Etisalat UAE the biggest player for Samsung products in the region, also opening the way for introducing value-added services powered by Samsung technology.
The Memorandum of Understanding (MoU) signed is in line with e&’s commitment to delivering outstanding holistic experiences to all customers. The partnership will ground Samsung as one of the leading brands in the UAE while positioning e& as the primary digital age retailer for Samsung Gulf, said a press release from UAE's first telecom services provider.
The partnership will extend Samsung’s exclusive products and offerings to more than 40 categories to include their entire consumer and business portfolio, such as smart home solutions, enterprise solutions, accessories, and more.
Khaled ElKhouly, Chief Consumer Officer of Etisalat UAE, said: “The MOU will take our relationship with Samsung to the next level as we enhance the value we bring to customers while working in synergy to deliver smart digital solutions for the people and companies we serve across various verticals."
Seong Hyun Lee, President, Samsung Gulf Electronics, Samsung said: “Our partnership with Etisalat UAE, part of e& is one drawn by the resilience and continuous strife for innovation as we expand our solutions to the entire UAE, catering not only to the mobile phone demand but our entire range of smart devices – effectively responding to our customer expectations and needs.”
Etisalat UAE has been working closely with Samsung Gulf since the beginning, bringing exclusive launches and offerings, including a 36-month instalment plan, the first of its kind in the market. The opportunity set by this renewed partnership for direct supply and distribution development is a milestone and presents a vast growth potential.