Global research consultancy TNS has today announced a strategic partnership with GeoPoll, the world’s largest mobile survey platform.
Under the multi-year agreement, TNS and sister company, Kantar Media, will join forces with GeoPoll to deploy a new range of research products and services intended to deepen and improve market research in Africa.
TNS will receive access to GeoPoll’s mobile surveying platform and user database to conduct mobile research projects for clients throughout Africa. In addition, GeoPoll will become the exclusive provider of mobile sample using their platform in key countries.
The firms will also collaborate on media measurement services, with TNS and Kantar Media working with GeoPoll to expand its Media Measurement Service in selected countries within Sub Saharan Africa, providing support in the areas of media planning software, sampling and weighting expertise.
The three firms will also jointly sell Kantar Media’s Global TGI product in a number of markets, bringing regular consumer insights on a sector by sector basis.
TNS and Kantar Media are both part of Kantar, one of the world’s largest insight, information and consultancy groups. Future collaboration between GeoPoll and Kantar’s other operating companies in the region is envisaged.
Kim MacIlwaine, CEO, TNS Africa, Mediterranean & Middle East said: “Mobile is an increasingly important mode of communication for market researchers, and we’re excited to collaborate with GeoPoll to expand our data product offerings in key African markets.”
