Madagascan operator Telma Group has deployed Sicap Schweiz AG’s company’s Mobile Device Management Centre (DMC), USSD and USSD Menu Browser solutions to drive mobile growth.
Madagascar is a unique market with an approximate mobile broadband and SIM penetration of only 30% (GSMA, Q4, 2015). Despite providing a strong revenue growth opportunity for the local operators, the large share of low-cost handsets makes profitability difficult.
Low-cost devices are a headache for operators as they are more difficult to connect to a network and place a greater strain on operator care centres. The underdeveloped mobile device base also makes implementation of value-added services a challenge.
Jerome Valentin, Chief Technology Officer at Telecom Malagasy, said: “Sicap’s Device Management Centre automatically detects and configures most device brands in the African market and handles devices with fake device identification code (IMEI). Sicap’s USSD and USSD Menu Browser solutions enable us to implement innovative value-added services, which can be used by low-end features phones as well as by smartphones.”
“A close co-operation with innovative and agile African operators such as Telecom Malagasy has enabled us to develop a strong solution portfolio for the world’s fastest growing mobile market, Africa,” said Markus Doetsch, the Chief Executive Officer at Sicap Schweiz AG.
Currently more than 70 mobile service providers in 40 countries use Sicap’s Device Management Centre (DMC). Sicap’s Cloud platform combines a managed service model with pay-as-you-grow pricing to ensure customers have a fast delivery time and OPEX-friendly ownership.