Customer experience and data monetization solutions company Comviva has announced at MWC 2023 a partnership with Tunisia's leading mobile communication services provider Ooredoo to strengthen customers’ loyalty and engagement.
As a part of this engagement, Comviva will deploy its flagship MobiLytix Marketing Studio platform supported by data science services. MobiLytix will leverage real-time customer interaction data in conjunction with a rich unified customer profile to enable real-time, contextual digital experience across all customer touchpoints.
MobiLytix will help Ooredoo Tunisia to enhance customers’ loyalty through more personalised offers. Customers can thus be segmented across various categories and provided with an interactive best-fit offer leading to better-value propositions and increased revenue. In addition, Comviva will provide its data science services with pre-built articial intelligence (AI) / machine learning (ML) models for faster time to market and accelerated adoption of AI technologies.
Commenting on the partnership, Mansoor Al Khater, CEO of Ooredoo Tunisia, says: “We are making substantial investments in modernizing our marketing technology stack to support the tremendous growth and engagement in digital channels. This partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey.”
Comviva MobiLytix is a next-generation marketing platform that leverages advanced AI and ML algorithms to drive incremental revenue for enterprises. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth.
It also offers an integrated channel management solution embedded with workforce automation, which encompasses various functions like retailer incentivisation and self-help.