Roamware brings roaming to half a billion new customers

Global roaming specialist Roamware believes its new network solution will hand operators the missing link in the roaming world: its Prepaid Local Number (PLN) service is claimed to give every operator the capability to provide enhanced roaming and home network services to visitors, both pay-as-you-go or prepaid.

Although the ability to roam is regarded by some as the greatest advantage of GSM, 40% of today's global prepaid base cannot roam, ie, some 480 million customers. Additionally, 25% (300 million customers) only have limited service. And while prepaid users represent 76% of the total global GSM customer base, only 30% of the world's existing roaming customer base is prepaid. There is huge potential to encourage roaming for the prepaid market, and it i s from this market that future growth in roaming revenue will be generated. 

Roamware's Prepaid Local Number (PLN) application is a single carrier solution aimed at closing this gap in the roaming market. PLN enables visiting prepaid roamers to sign up to the visited network via their mobile device and be allocated one or more local prepaid numbers. Visiting roamers can then use both their home and visited network profiles in parallel. Additionally, when the roamer is using the PLN/PLNs, incoming calls are free, providing an attractive tariffing opportunity. 

Prepaid roaming lacks the seamless service of postpaid as only around 30% of operators worldwide comply with the necessary specification required to provide intelligent roaming services and real-time billing for prepaid customers. Roamware's PLN provides an alternative solution and helps prevent operators losing potential roaming revenue. 

Operators utilising the Roamware solution retain the r evenue from both international roaming subscription calls and the local subscription services (including voice, SMS and GPRS) which they provide to the visiting roamers, thus building a significant and sustained incremental revenue stream.

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