Vodafone Idea and IBM partner on AI-led service upgrades

Details: Vaughan O'Grady; Category: Service Management; 19 August 2025; 6284 views

Indian operator Vodafone Idea (Vi) has announced a strategic collaboration with tech giant IBM to help streamline operations, improve service reliability, enhance the customer experience, and accelerate the seamless delivery of digital initiatives, using artificial intelligence (AI) and the implementation of a unified DevOps execution model fuelled by automation.

Key to the effort, says IBM, is a newly established AI Innovation Hub, designed to continuously modernise Vodafone Idea’s IT and business processes. The Hub aims to bring together experts from Vi and IBM Consulting to co-create cutting-edge AI solutions, automation tools, and digital accelerators powered by IBM’s industry-leading AI capabilities.

The AI Innovation Hub will work closely with the unified DevOps team to find effective avenues of infusing AI into the development and operations function of Vi.

Working alongside IBM Consulting’s AI and DevOps experts, Vodafone Idea aims to deliver smarter digital experiences, enhance IT agility, and unlock new revenue opportunities. The organisation’s AI-enabled unified DevOps implementation will tap into IBM’s global partner ecosystem, accelerators, and deep industry knowledge to support continuous innovation while helping strengthen Vi’s long-term digital resilience.

It's an appropriate time for such a move, as Juhi McClelland, Managing Partner, IBM Consulting, IBM Asia Pacific, explains, saying: “India’s telecom sector stands at the crossroads of surging data consumption, rapid digital transformation, and large-scale 5G deployments. In this dynamic landscape, our collaboration with Vi allows IBM to serve as a strategic enabler to help modernise the organisation’s IT ecosystem, enhance operational efficiencies, and fast-track their digital transformation.”