Service Management

Service Management

Synchronica wins contract with mobile operator in South-East Asia

A wireless service provider (who cannot at present be named) with 30 million subscribers in South-East Asia has signed an agreement with Synchronica to be supplied with the mobile and email synchronisation products Mobile Gateway and Mobile Backup...
 A South-East Asian mobile operator has signed a contract with Synchronica for its mobile email and synchronisation products Mobile Gateway and Mobile Backup. The operator, who cannot be named for commercial reasons, is a leading wireless services provider in the region with more than 30 million subscribers on its GSM network. 
Under the contract, the operator will pay a share of the net revenue derived from the provision of Mobile Gateway to Synchronica with a minimum fee of US$1 per subscriber per annum. The operator will pay an additional US$0.5 per annum for every subscriber using Synchronica’s Mobile Backup service. Synchronica will further provide professional services worth US$60,000 for customisation and deployment of the Synchronica products.
 The operator will use Synchronica's Mobile Gateway to offer a push email and mobile synchronisation service to its subscribers. While Synchronica Mobile Gateway provides mobile email services connecting users to consumer and business mailboxes, Synchronica Mobile Backup insures against the loss of data stored on mobile phones. Users will be able to sign up for the services using a Web browser or directly from their mobile handsets using WAP interface or by sending an SMS. Synchronica's technology requires no additional software client to be downloaded to the handset and enables push email and synchronisation for the broadest range of handsets, from high-end Smartphones to low-cost entry level devices.
Commenting on the contract win, Jeff Teh, Senior Industry Analyst, ICT Practice, Frost & Sullivan Asia Pacific, said, "The number of mobile phone subscribers in emerging markets in the Asia-Pacific region is expected to grow to over a billion in the next three years, from just under 500 million in 2007. Mobile operators in Asia's high-growth emerging nations are focused on introducing value-added services based around flat-rate pricing plans that will appeal to these consumers. An affordable mobile email solution that works on any handset is just such a service. This type of service supports the fixed-mobile substitution phenomenon that is prevalent in South-East Asia and also provides operators with a compelling solution for reducing churn."
Carsten Brinkschulte, CEO of Synchronica, said, "We are very pleased with this contract win as it marks our first success with a mobile operator in the fast growing South-East Asia market. Once again, this illustrates the attractiveness of our products for carriers in emerging economies aiming to increase ARPU and to combat churn by introducing addictive data services to the mass-market."
Synchronica's Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, Email-to-MMS and Email-to-SMS, delivering push email and synchronisation to literally any mobile phone currently in the market today. The device backup solution Synchronica Mobile Backup, also based on industry standards, reaches the built-in synchronisation clients of more than 2 billion mobile phones worldwide, without requiring an additional client to be downloaded. Headquartered in England, Synchronica also maintains a development centre in Germany, in addition to a regional presence in the USA, Hong Kong and Dubai.
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