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Egypt Internet users spend over US$2 billion on retail e-commerce in 2009

A new Arab Advisors Group survey of Egypt's Internet users reveals insightful details on the Internet and e-commerce use in Egypt. This major online survey of Egypt's Internet market revealed that 34.6% of adult Internet users in Egypt use e-commerce (including bill payments)...

A new Arab Advisors Group survey of Egypt's Internet users reveals insightful details on the Internet and e-commerce use in Egypt. This major online survey of Egypt's Internet market revealed that 34.6% of adult Internet users in Egypt use e-commerce (including bill payments).

The Arab Advisors Group estimates the number of Egyptian Internet users who utilise e-commerce to be around 2.36 million, ie, around 3% of the total population in Egypt. These e-commerce users spent an estimated US$2.1 billion in e-commerce transactions in 2009 which includes bill payments online.

"VoIP usage among Internet users reached 46.3%. Of the total respondents, 41.6% use special software packages (eg, Skype, GoogleTalk) to make calls through the Internet. A small majority of respondents (53.7%) do not make calls through the Internet." Hussam A Barhoush, Arab Advisors Senior Research Analyst, has written in the report.

Known as Egypt Internet Users and e-commerce Survey 2010, the findings were concluded by the Arab Advisors Group in April 2010 and released on April 12, 2010. Over 112 pages the survey covers the Internet usage, IPTV, games, e-commerce, cellular and Pay TV usage and habits of the online community in Egypt.

Respondents were randomly targeted by receiving an email shot in their inbox to ask them to fill in the survey in cooperation with Egypt's leading ISP, TE Data, or by an online banner advertised on TE Data's website. The survey results encompass answers from 1,321 respondents that passed rigorous quality control checks (quality control was conducted by Arab Advisors Group’s team.) The survey was conducted among the general Internet population, yielding a confidence level of 99% with a margin of error of less than 4%.


The final report can be purchased from the Arab Advisors Group for US$2,000 for subscribers to Arab Advisors Strategic Research Services. Non-subscribers can order the report for US$2,750. Investing in the report can also count towards attending Arab Advisors' 7th Annual Media and Telecoms Convergence Conference on June 7-8, 2010 at the Four Seasons in Amman.

The Arab Advisors Group’s team of analysts in the region has produced over 1,850 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served over 565 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets.

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