The handset market in India has attracted another major player in the form of Sharp, the Japanese electronics firm. With an aggressive expansion strategy that will see it launch four devices in India before the end of the year, Sharp has stated its aim of “becoming a leader in the mobility market in India.”
The vendor has stated that the four devices – Alice, Tango, Cyborg and Blink – are aimed at a younger audience: “our handsets have been modelled keeping in mind the youth between the age group of 16 – 30 years in urban and semi-urban cities.” The handsets boast features attractive to this demographic such as touchscreens and support for social networking.
Although it is a market leader in Japan, Sharp’s success in other territories has been limited. The firm joins a number of Japanese vendors who have looked overseas to expand their footprint; however, the likes of Panasonic, NEC and Fujitsu have not had a particularly large impact on international markets.
Sharp has had some international success, producing the well-received GX10 in partnership with Vodafone, and may yet break into the highly competitive Indian market. An IDC survey shows that over a third of the market is held by ‘emerging’ vendors – a group of over 35 firms from China and India – and that three of the country’s top five handset vendors are indigenous firms.