Windows Phone beating iOS in China

Microsoft’s Windows Phone platform reportedly now has a greater market share in China than Apple’s iPhone – despite having been available there for just two months.

The claim was made by Michel van der Bel, COO for Microsoft in Greater China. According to van der Bel, Windows Phone now has 7% of the smartphone market share, while iOS has 6% - however, both platforms have nowhere near Android’s 70% share of the market.

Part of the reason for this, van der Bel acknowledged, may be that Microsoft’s platform has nowhere near as many apps available; however, he pointed out that the firm is “investing heavily” to turn this around.

However, some industry observers have expressed concerns that the platform’s success may be temporary, the result of a sales boost due to the introduction of new devices rather than steadily increasing growth.

The Windows Phone platform was first made available in China in March 2012 with the launch of the HTC X310e, which supports the OS. This was followed by Nokia and China Unicom launching a pair of CDMA devices.

A major impediment to the success of Apple’s iOS platform is that it is currently incompatible with the TD-SCDMA 3G used by China Mobile, which has the highest number of subscribers of any operator worldwide.

Sign-up to our weekly newsletter

Keep up-to-date with all the latest news, articles, event and product updates posted on Developing Telecoms.
Subscribe to our FREE weekly email newsletters for the latest telecom info in developing and emerging markets globally.
Sending occasional e-mail from 3rd parties about industry white papers, online and live events relevant to subscribers helps us fund this website and free weekly newsletter. We never sell your personal data. Click here to view our privacy policy.